It’s a cool experience when a music placement helps you learn about a sub-culture that you didn’t know existed.

My track “Junior’s Blues” has gotten a lot of love recently from the Discovery Network, and was featured on Episodes 9 and 10 of the series “Vegas Rat Rods”

I’ve learned that rat rods are the grittier, no-frills cousin to hot rods. As described on Wikipedia, “Originally, rat rods were a counter-reaction to the high-priced ‘customs’ and typical hot rods, many of which were seldom driven and served only a decorative purpose. The rat rod’s inception signified a throwback to the hot rods of the earlier days of hot-rod culture—built according to the owner’s abilities and with the intention of being driven. Biker, greaser, rockabilly, psychobilly, and punk sub-cultures are often cited as influences that shaped rat rodding.”